The Big Two
Amazon Web Services and Microsoft Azure dominate the cloud market, together accounting for over 50% of global cloud spend. But which is right for your UK business?
AWS Strengths
AWS has the broadest service catalogue, the most mature ecosystem, and is often the default choice for technology companies. If you're running custom applications or need maximum flexibility, AWS is hard to beat.
Azure Strengths
Azure integrates seamlessly with Microsoft 365, Active Directory, and Windows Server. For businesses already in the Microsoft ecosystem — which includes most UK SMEs — Azure often offers the path of least resistance.
Our Recommendation
For pure Microsoft shops (M365, Teams, Windows): Azure. For everything else, or for greenfield cloud projects: AWS. Many businesses benefit from both — and Zopi can manage either.